Rebranding Finner: the number-1 compare site for smart investors
At Finner.nl, you can compare the entire investment market. Together with this fintech scale-up, we developed a brand to fulfill their mission: help as many people as possible achieve their financial goals.
Services
Positioning + slogan
Brand concept
Brand identity design
Digital design
Copywriting
Design system
Creative direction
Tone of voice
Assistant designer: Gijs Lammers
Illustration style: Menno Wittebrood
Photography: Lizzy Ann
Development: Boldest
Most people spend more time considering booking a holiday than deciding where to invest. Such a shame! We positioned Finner as the starting point for every investor. On Finner, you compare your best options. Whether you're an experienced investor or haven't invested a single euro yet. We translated this positioning into a digital-first brand identity for a broader audience, giving this scale-up a boost to achieve their next growth goal.
To a digital-first brand identity in 3 steps
Positioning & slogan
We sharpened Finner's story, proposition and positioning, so the team knows exactly what makes Finner unique and how to tell it simply and convincingly.
A brand identity as a construction kit
We developed an accessible, human and trustworthy brand identity. We delivered it as a system, allowing the team to create all brand assets themselves.
Digital design sprint as a boost for development
We developed the website concept & navigation principle, designed and wrote key pages, and developed imagery and text. With these building blocks, our development partner built the complete digital platform. Fast and effective!
